Area of expertise:Public opinions of agricultural and natural resources issues and the effectiveness of media production within the field of agricultural communication.
Topics of interest:Communicating issues related to agricultural and natural resources.
I am an assistant professor in the Agricultural Education and Studies Department.
The goal of my research program is to enhance communication among producers, agri-scientists, consumers and communicators through strategic digital media communication. One of my research program focuses is to investigate mass media's portrayal of agriculture and its influence on its audiences about agriculture. The other focus is to test the communication strategies that producers, agri-scientists and communicators could use to better their communication in its cultural and societal scenarios with the target audiences, especially from digital media perspective.